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Corridor Business Journal 2/13/19
After its acquisition of WDG Communications, de Novo Alternative Marketing has consolidated operations at a larger space in the historic Cherry Building that once housed Eco Lips’ production operations.
The new 4,500-square-foot space will put all of de Novo’s operations on the second floor of the Cherry Building and allow it to keep its existing audio/video studio and conference room space on the same hall, according to de Novo Partner Jen Neumann.
“It’s become our creative home, and we were just lucky we could find a bigger space where we could stay here and not have to give up our space for the video/audio studio,” Ms. Neumann said of the onetime factory building at 29 10th Ave SE, Cedar Rapids.
WDG Communications had been operating in a separate space on the first floor of the Thorland Company’s Cherry Building, which will celebrate its 100th anniversary this fall, and is planning a new cherry sculpture, among other things, to commemorate the centennial.
Renovations on the space were continuing last week. The marketing company has already moved into the new space, and expects to have an open house with the Cedar Rapids Metro Economic Alliance when the work is fully completed, Ms. Neumann added.
The renovations include added windows and refinished wooden floors in the loft-style space, according to Lijun Chadima of Thorland Companies. She said a meditation therapy business will be joining the Cherry Building soon, and additional tenants are being recruited.